Wayne State University
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Detroit Pistons and Wayne State University announce strategic fundraising partnership

March 27, 2018

Special Group Ticket Offers For Select Pistons’ Games Extended To Wayne State Students, Faculty, Staff and
Alumni With 5% of Proceeds From Each Ticket Sold Benefitting the Institution’s HIGH Program


DETROIT, Mich. – The Detroit Pistons and Wayne State University announced today a strategic fundraising
partnership benefitting the institution’s HIGH Program (Helping Individuals Go Higher). Exclusive group ticket offers
will be distributed to Wayne State students, faculty, staff and alumni for upcoming Pistons’ games at Little Caesars
Arena featuring the Los Angeles Lakers (3/26), Washington Wizards (3/29) and Dallas Mavericks (4/6). Members of
the Wayne State University family will receive specialized TicketMaster links and promo codes via e-mail with 5% of
the proceeds for each ticket sold benefitting the HIGH Program.
The partnership will also extend to selected games throughout the 2018-19 NBA season. Wayne State
students, faculty, staff and alumni present at each game will be welcomed on the Little Caesars Arena video board.
“We are pleased to partner with Wayne State University on a program that supports students’ ability to
complete their education,” said Brad Lott, Senior Vice President of Consumer Sales for the Detroit Pistons. “We are
also excited to provide a vehicle for the Wayne State University family to visit Little Caesars Arena and experience
Detroit Basketball.”
Wayne State University’s HIGH Program — which stands for “Helping Individuals Go Higher” — is a yearround
effort that depends on volunteers and donor support. Established in 2013 by Jacqueline Wilson, Wayne
State’s first lady, the HIGH Program was developed to ensure that no student abandons their dream of earning a
degree solely because of housing or financial challenges.
Designed to assist students in crisis who have exhausted all other funding options and for whom
homelessness is imminent without intervention, the HIGH Program provides short-term bridge funding to enable a
student in crisis to get back on track, focusing on filling a gap. Since the program’s founding, generous contributions
have helped more than 200 students reach their dreams of graduation.
“We are thrilled that the Detroit Pistons have partnered with us in our effort to fulfill the HIGH Program’s
mission of helping students in need,” said Wilson. “Through their discounted ticket program, Wayne State students
experiencing financial distress will have an opportunity to move toward a rewarding future.”